PR Daily ran a story by Brad Phillips on the five factors that will determine whether a journalist will cover your story. It takes a lot to genuinely offend me in the professional context, but this guy did it 514 words.
He stopped just shy of calling journalists lazy ignorant aardvarks who can’t spell. But only just.
Here are his five rules... http://www.bizjournals.com/orlando/blog/2012/01/how-to-successfully-pitch-a-story-to.html?page=all
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