A great class on 'Social Media in the fire service – A double edge sword.' Presented by Dave Stater, STATter911 Communications; at the Md. State Firemen's Association convention. 19Je2018. "Today PIOs are reporters." "Building reputation equity through social media." "Become a trusted and valued source of information in your community."
Give PIOs flexibility and help.
Use all tools and platforms.
Don't wait to send out timely info.
Monitor social media
Train
Provide info or someone else will.
Accuracy versus speed. "This is the best information we have at the time."
Streamline approval process.
"Be a trusted and valued source of instant information at a time of crisis in your community."
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